I bring structural dynamics, organizational psychology, clinical training, strategic advisory & two decades of men's work & dedicated spiritual practice to a single integrated approach.
Business strategy, leadership development, life transitions, & the deep work underneath— all as one trusted partner in a cofounder level relationship.
PHILOSOPHY
I believe presence is our greatest gift.
I believe in a creative orientation.
I believe structure determines behavior.
I believe in choices.
I choose to be predominant creative force of my life.
I believe in the power of rhythm.
I believe in the intelligence of the body.
I believe in the question "What do I want?"
I believe in addressing root cause.
I believe in making good friends with ambiguity, uncertainty, & anxiety.
I believe transformation is whole-system, not individual.
CASE STUDIES
“SevenRooms Acquired by Doordash for $1.2B”
—CNBC
Joel Montaniel
Cofounder + CEO
SevenRooms
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“In 2020, amidst business challenges and a board recommendation, I decided to invest in myself as CEO. Most first-time founder/CEOs don't survive the lifetime of a startup—I wanted to be one who did. I spoke with Geo, and we got to work.
Over 4.5 years, with Geo’s guidance and support, I transformed from founder to CEO. Geo helped me lead a hospitality focused company (one of the hardest hit industries) through COVID, evolve our management team, manage significant board complexity, raise the performance of our revenue team, and provide strategic thought partnership through the sale of our company.
Geo introduced the fundamentals of structural tension to our company planning/execution. We chose ambitious goals, ruthlessly assessed current reality, and only then developed plan of action—all the way to a billion dollar+ exit in 2025.
Geo is a category of one: thought partner, colleague, strategic advisor, executive coach, clinical therapist, river guide, and friend whose structural approach to people development and business building delivers exponential growth.”
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Late 2020, I met Joel Montaniel, cofounder & CEO of SevenRooms. The future was largely uncertain and revenue had gone to zero. The board was losing patience. Over the next 4.5 years, he and I worked closely together to ensure strategic and human coherence through the complexities of scale—with the business growing 400% ($100m ARR). Joel welcomed my comprehensive approach that included personal growth, board management, company strategy, talent development, fundraising, leadership philosophy, and deal negotiations. Further, he allowed me to engage fully across the system with people, teams, and key stakeholders. In addition to 1:1 work with the CEO, I also facilitated executive team offsites, ran team assessments, and coached the Chief Revenue Officer and GTM team (NAM, EMEA, APAC) as the company achieved the Rule of 40 (Profitability & 40% growth). In August 2025, DoorDash acquired the company for $1.25 billion, and Joel won Ernst & Young's Entrepreneur of the Year.
Joel and I had a standing weekly Saturday 8 am breakfast at Dumbo House that often lingered over 2.5 hours. The lesson: the ride is more engaging than the destination, so enjoy it while it lasts.
"The TikTok Version of the Tonight Show”
—The New Yorker
Andrew Kuo
Cofounder + Producer
SubwayTakes
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“When I began working with Geo, I had reached the end of what I could accomplish with my existing attitudes, beliefs and frameworks. I was often lost in the past or anxious about an unknown future. He showed me how to be comfortable with uncertainty by living at the horizon of the present.
Geo is a master of unwinding old perspectives to make way for new states of being and creating. He taught me how to make bold and honest choices and use structural tension to let gravity do the hard work.
Although I entered skeptical of “coaching,” my time with Geo led to a holistic transformation with clear, measurable results. My business grew in multiples, and for the first time in my professional life, success came without struggle. My personal life enriched as my external relationships grew deeper. I regained the comfort I had lost with myself (all things that 20 years of therapy could not achieve). Without Geo, perhaps I may have still ended up where I am today, but I am beyond grateful that will forever remain a hypothetical." -
Fall 2023: a highly skeptical entrepreneur and media CEO rang me about coaching. I offered ideas and reading materials on our first call—then he disappeared. Six months later, he surfaced again, ready to get to work. The reality at that time: Andrew had notified his investors he was stepping down as CEO. He and his partner Kareem had burned through their capital with little to show. He'd accepted the failure, absorbed the learnings, and was open to whatever came next. Personally, he'd recently met a woman he was taking seriously. Internally, he was wrestling with anxiety.
Also true: he and Kareem still had $20K and the initial workings of an idea called Subway Takes.
Underlying our work together was learning the fundamentals of the creative orientation. Our focus was to shift from extrinsic to intrinsic motivation, clarify life choices, build somatic awareness, while supporting the vision across personal life and the business. We did a ton of breathing. I’m not sure who grew more that year: Andrew or me?
One year later, we know what happened.
“PriceSmart Announces CEO Transition”
— PR Newswire
David Price
CEO @ PriceSmart
Grandson of Sol Price
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“Geo and I met when I was facing a major transition—moving from managing a division of our company to stepping into the CEO role that my father, the founder of the business, previously held. Through my work with Geo, I've developed strategies and tools that have helped me manage the demands of the job, organize my thinking, and elevate my performance. Since becoming CEO, I've successfully navigated the transition, kicked off a strong growth agenda, and optimized our team and operating rhythm. Most importantly, Geo has become an important confidant, thought partner, and friend who has helped me find clarity and groundedness through a period of significant change and evolution. He has also worked with our broader team and helped us level up our culture, ways of working, and build deeper trust between key players.”
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In January 2023, PriceSmart's CHRO called me regarding their CEO succession. PriceSmart, founded 30 years ago by Sol Price and his son Robert (Sol is considered the godfather of the retail warehouse model behind FedMart, Price Club, and Costco) is the largest membership warehouse club operator in Central America, the Caribbean, and Colombia with over 13,000 employees
The family business was entering succession, with grandson David preparing to take the CEO seat from his father. David and I had our first session in the winter of 2023 surfing Scripps Pier in San Diego, then changing into corporate attire for the work day.
I partnered with David through the 2 year transition on leadership development, culture refresh, executive team dynamics, change management, talent assessment, and family dynamics—serving as advisor, coach, thought partner, and facilitator with the executive team, the broader leadership team, and the PriceSmart.com team through offsites, assessments, and meeting attendance.
David successfully became CEO in September 2025 while his father remains Chairman of the BOD. I continue to work with David and team across many areas of the business.
His wife Annie has been gracious to let me stash surfboards in their San Diego garage, while David continues to share his local secret surf breaks—which, because of my NDA, cannot be shared.
Geo + Rose + Elijah Hanzlik
Credit: Trey McIntyre
Change for Entrepreneurs, Investors, & High-Power Executives
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Change for Entrepreneurs, Investors, & High-Power Executives 〰️
“I was astonished that only after a handful of sessions, I had the tools and mindset to effectively open a new conversation with my team and make tangible changes to the way we operate.
The result? Increased energy, motivation, cohesion, accountability, leading to quantifiable results. Thanks to my work with Geo, I am growing significantly as a leader.”
Yasmin Green
CEO, Google’s Jigsaw
"Geo transformed my relationship with work from a source of disquiet and exhaustion to an uplifting platform I now use in service of my personal and professional goals. By getting to kernel of my values and priorities, I’ve eliminated what previously drained me and emerged not only with a stronger sense of what I want to accomplish, but also having restored and nourished the vitality I need in order to get there."
Amanda Cassatt
Cofounder + CEO, Serotonin
Cofounder + President, Mojito
“One rarely meets people who truly understand people. I'm talking about deep emotional intelligence where mutual understanding means reality takes on a form of shorthand. Geo intuitively understands what you mean: the context, the motivations, the interests, the big idea, the whole picture. It's such an exquisitely rare talent, you know it when you see it.
What makes him game changing is that his talents are combined with a deep competence in strategy, business operations, corporate structure, fundraising, and team cultural dynamics from hacker collectives to c-suite. So you get the benefit of his insights in a context that's actually useful and directly applicable in your job.”
Dan Keyserling
Managing Director
Goldman Sachs
“Geo vastly accelerated my growth as a leader at a critical moment. When we started out, I had just taken on the leadership of a team merged from three different organizations. Geo gave me the tools to unify our discipline around a single vision, set of products, and way of working. Working with Geo enabled me to define the machine we were building and see past existing obstacles to its development. In parallel, he shared methods to manage my personal energies into a more scalable and effective day to day approach. If you are a leader charting a new course for your team or organization, I highly recommend Geo’s partnership and counsel.”
Will Sandwick
Chief Data Officer
Wonderman Thompson
“Geo has been an integral part of my growth and sustain as a leader, CEO, and man. I initially reached out to him for support during an critical juncture with my Splice board, which he skillfully helped me navigate. Geo has continued to serve as a grounding force and thought partner, from board and executive team dynamics, strategic vision, culture development, and supporting my personal growth. I strongly recommend Geo to CEO’s seeking clarity, focus, and guidance through the challenges and conditions of fast growth environments.
Steve Martocci
Co-founder of SuppCo, Splice, Blade & GroupMe
Change for Entrepreneurs, Investors, & High-Power Executives
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Change for Entrepreneurs, Investors, & High-Power Executives 〰️
